Sure, there are other systems out there. But do they really stack up?
You've seen what Private Money HQ does. Here's how it compares to what else is out there, now with Version 2 of the Private Money HQ LOS.
The gaps are closed.
Private Money HQ Version 2 adds the processing tools brokers used to buy a second system for. Included in Core at no extra cost.
Borrowers submit properties, upload requested docs, and track progress, verified by one-time passcode.
Send, track, void, or revoke signing packages without leaving the LOS.
Program-specific checklists, per-lender doc lists, and PTD/PTF condition tracking.
Paste or upload a lender quote and compare options side by side.
Export a submission-ready file and MISMO 3.x XML.
Every lead scored Hot to Cold, with response-time alerts so nothing goes cold.
Why Not Just Build This Yourself?
GoHighLevel, Zoho, Salesforce. Any of these can technically become a private-money broker system. Nobody's stopping you. But "can become" is doing a lot of work in that sentence. You're not buying a system. You're buying a blank slate and signing up to be its product manager, indefinitely.
The thing nobody else has out of the box: real-time LTV/LTC/DSCR deal math, automated lender scoring, borrower portal, and term sheets that all write to the same contact record, no double entry, no second login. Build that yourself and you're not configuring a CRM. You're building software.
Vs. The Other Popular Options Built for Brokers
These four are the ones we hear about most in live conversations. Fair comparison, both directions, here's where each one actually wins.
Private-money brokers running business-purpose, non-owner-occupied deals
Brokers who only need file processing, not marketing
Full marketing engine (SMS/email, nurture, reactivation, lead scoring) + live deal math + borrower portal, all in one record
Built-in soft credit pulls and deeper close-rate reporting
Brokers and lenders needing broader CRM + LOS + servicing
Stronger demand generation and nurture, built for brokers, not direct lenders
Stronger for servicing, post-funding, and investor operations
Private lenders and lender-broker hybrids
Built for broker growth, not lender back-office
Stronger for servicing, compliance, and back-office ops
Traditional or conventional mortgage brokers
Purpose-built for private-money deal math and lender criteria
Stronger for conventional/wholesale mortgage workflow
Pricing shown is publicly advertised or estimated as of October 2026 and changes often. Confirm current pricing directly with the vendor before quoting a number to a broker.
Everyone Else, In One Breath
Flexible and inexpensive per seat, but most brokers need a paid consultant to build and change it. Ampd arrives already built for private money.
Built for lender and fund operations: servicing, investor reporting, portfolio management. Ampd is built for getting the deal, not administering it after close.
A back-office platform for lenders and funds handling payments, escrow, and trust accounting. A broker shouldn't pay for infrastructure they don't operate.
Lender-side origination and servicing infrastructure. Built to run a lending business, not grow a brokerage.
Built for conventional, regulated residential mortgage. A different business than private-money brokerage.